The Highlands and Islands Press Ball and Media Awards (HIPBMA) are delighted to announced SafeKab as its latest sponsor.

The SafeKab app, the first of its kind, was introduced by Inverness Taxis in 2023. Its built-in safety features provide reassurance for cab users as well as drivers and operators.

The sponsorship will help towards the running costs of the annual Press Ball, the only media event of its kind in the region, and the Highlands and Islands Media Awards.

The event’s principal sponsor is Diageo, with other support from Statkraft, Kane Partnership, Chivas Brothers, Highlands and Islands Enterprise, the National Union of Journalists, Bòrd na Gàidhlig, Hub North Scotland, Highland Tourism CIC, Inverness Chamber of Commerce and DP Digital Media.